our selling process

After the consultation and an in-person tour of your home, we will put together a COMPARATIVE MARKET ANALYSIS (CMA) which is an in-depth analysis of your neighborhood's housing data. Combined with the condition and features of your home, we will be able to provide you with a suggested list price.

In addition to the CMA, we will also provide RECOMMENDATIONS ON UPDATES and repairs that can enhance your return on investment. These suggestions may range from a quick fix like a fresh coat of paint to more significant upgrades like replacing countertops. Our goal is to offer valuable guidance that will make your home appealing to a broad range of potential buyers. With our project management expertise, we can provide qualified vendors to help with the various projects as well as oversee the repairs and updates as needed.

It's important to note that marketing is a crucial component of selling your home. In today's digital age, having an online presence is essential, and we will utilize various marketing channels to showcase your property along with other more traditional styles of marketing your home.

From professional photography and color brochures to Matterport 3D or video tours, we will provide potential buyers with a comprehensive view of your home.

Additionally, we will actively promote your listing on multiple real estate websites, including the NWMLS and our own, and leverage our wide network of real estate colleagues to generate more visibility for your home.

Lastly, we will feature your home on our diverse social media platforms, introducing it to our followers and expanding its visibility to a broader audience.

After you hire us to represent you in selling your home, we will create a personalized listing calendar to keep track of crucial deadlines and tasks needed to prepare your home for the market.

Apart from getting your home ready, you'll also need to decide whether to continue living in the house while it's on the market or to move out. While there are advantages to having a vacant house, especially during the initial weeks of listing, we can discuss your options during our first meeting if you prefer to stay/need to stay.

Once your home is prepped and ready, we'll begin promoting it to potential buyers and host open houses for both our real estate colleagues and prospective buyers to tour your home.